Weekend Waves 28/25

📺 YouTube Is the New Prime Time: Why Media Brands Are Shifting Focus

Happy Friday Wavemakers! This week, we’ll talk about:

1️⃣ Why originality is winning on YouTube
2️⃣ The return of SKAM
3️⃣ Deep dive into media brands treating YouTube as the new prime time

Let’s dive in!

🌊 News that Made Waves

1. YouTube Prepares Crackdown on ‘Mass-Produced’ and ‘Repetitive’ Videos, as Concern over AI Slop Grows.

   YouTube is preparing to update…