Weekend Waves 49/25

🎧 Spotify Wrapped Isn’t Just a Recap - It’s Marketing Gold

Happy Friday, Wavemakers! Everyone thinks Spotify Wrapped is just a fun end-of-year recap, but it’s actually a masterclass in modern marketing that TV platforms are still struggling to match.

1️⃣ How Spotify Wrapped Became the Most Valuable Format
2️⃣ YouTube Rolls Out Its Own Wrapped for Videos
3️⃣ Amazon’s AI Dub of Banana Fish Sparks Backlash

Let’s dive …