TV Futurist

🏄🏼‍♀️ Surf into TV’s Future with Weekend Waves and ABC of Future TV, your go-to newsletters for Gen Z insights, Creative Strategy, and the evolution of Branded Entertainment.

Hi, I’m Sandra, and I’ve spent my career working at the intersection of TV, marketing, and cultural insights - helping producers, platforms, and brands understand how young audiences engage with content, and what that means for the future of entertainment.

This newsletter exists to help you make sense of a rapidly evolving media landscape. Whether you're a producer, marketer, creative, or strategist, my goal is to provide clarity on what’s changing, why it matters, and how you can adapt - through insights, case studies, and curated trends.

Why subscribe?

🚀 What You’ll Get:

•Weekend Waves (Free): A curated weekly roundup of top industry news, emerging trends, and groundbreaking innovations shaping the future of TV and media.

•ABC of Future TV (Premium): In-depth monthly spotlights on one European country, exploring local trends, strategies, and market dynamics.

•Practical Insights: Actionable tips, strategies, and tools for producers, marketers, and media professionals.

•Exclusive Sneak Peeks: The next wave of shows, platforms, and disruptive technologies.

•Branded Entertainment Focus: Insights into how brands are redefining storytelling.

🌟 The aim is to help you stay ahead of audience behaviour shifts, platform innovation, and the growing overlap between content and commerce.

Subscribe to get access to the free weekly edition - or go premium to unlock the full archive and monthly deep dives into European markets.

Whether you’re shaping the next big show, building a cross-platform brand, or simply trying to keep up with how Gen Z is rewriting the rules of engagement - Weekend Waves and ABC of Future TV are here to help you stay informed, inspired, and one step ahead.

You can also connect with me via LinkedIn or reach out at sandra@tvfuturist.com

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