Interesting post as always, Sandra. Much food for thought. Thank you for including my post on Locker Diaries. From your perspective on audience retention, I can see why an anthology series was their entry into Verticals even if I disagree with Disney's choice.
The section on Amelia Dimoldenberg and the Crocs microdrama has my thoughts percolating over the increase in romance-driven storytelling that's being seen in the film & TV space. I'm sure that's connected to the boom in romance book titles over the years, which is heavily influenced by BookTok. I'm assuming Dimoldenberg's film is going to theaters, but Amazon MGM via Prime Video has been on quite the romance kick as of late and it doesn't seem to be slowing down. Love stories making a resurgence is a welcome marketing strategy at least for me.
For me too, Sabrina! I’m such a sucker for (teen) romance books, shows and films. I’ve read it all from To All the Boys I’ve Loved Before over The Summer I turned to Pretty to My Life with the Walter Boys. Now reading Heartbreakers by Ali Novak. Haha. I think because dating has become so difficult with the rise of apps, Gen Z is longing for old-fashioned romance in books and shows - ok, not just Gen Z.
YA writers are so good at capturing that first brush with love and the romance of it all. And I fully agree about the lean toward romance. Loving all the art that's been greenlit because of it.
Interesting post as always, Sandra. Much food for thought. Thank you for including my post on Locker Diaries. From your perspective on audience retention, I can see why an anthology series was their entry into Verticals even if I disagree with Disney's choice.
The section on Amelia Dimoldenberg and the Crocs microdrama has my thoughts percolating over the increase in romance-driven storytelling that's being seen in the film & TV space. I'm sure that's connected to the boom in romance book titles over the years, which is heavily influenced by BookTok. I'm assuming Dimoldenberg's film is going to theaters, but Amazon MGM via Prime Video has been on quite the romance kick as of late and it doesn't seem to be slowing down. Love stories making a resurgence is a welcome marketing strategy at least for me.
For me too, Sabrina! I’m such a sucker for (teen) romance books, shows and films. I’ve read it all from To All the Boys I’ve Loved Before over The Summer I turned to Pretty to My Life with the Walter Boys. Now reading Heartbreakers by Ali Novak. Haha. I think because dating has become so difficult with the rise of apps, Gen Z is longing for old-fashioned romance in books and shows - ok, not just Gen Z.
YA writers are so good at capturing that first brush with love and the romance of it all. And I fully agree about the lean toward romance. Loving all the art that's been greenlit because of it.